The Grange Festival

GENRE-LED SEO GROWTH FOR THE GRANGE FESTIVAL

  • +67%

    Clicks YoY

  • +44%

    Website visits YoY

  • +47%

    Keywords on Page 1 YoY

The Challenge

Capturing a new audience

As a leading UK opera and ballet festival, The Grange Festival needed to expand beyond brand-led audiences and capture high-intent search demand across genre and location queries.

Approach

implementing a genre and locality-led SEO strategy

  • Page optimisation

    We implemented a new strategy, optimising production pages to target opera and ballet ticket searches, alongside local discovery terms.

  • Page alignment

    We aligned titles, meta descriptions and on-page copy with real audience search behaviour.

  • Increased visibility

    we increased visibility for high-intent cultural event queries and ensured each production reached new audiences actively searching for tickets.

Results

Year on year growth

  • +67%

    Clicks YoY

  • +44%

    Website visits YoY

  • +47%

    Keywords on Page 1 YoY

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