Nederlander Theatre Group

We are partnering with Nederlander on a digital transformation across their North American venue portfolio. With multiple markets and productions operating simultaneously, the focus is on building consistency, efficiency and measurable growth at scale.

We are centralising campaign management, evolving media activation frameworks and integrating new technology solutions to create a unified performance model across venues. This work is improving reporting clarity, budget allocation and collaboration between marketing and ticketing teams. By combining strategic oversight with local market nuance, we are modernising their digital ecosystem and building a more agile, data-led infrastructure designed to support both long-running shows and new launches.