National Theatre

The National Theatre has entered a new chapter — accelerating digital transformation and expanding access to world-class theatre across its stages, cinema broadcasts and streaming platforms. With a clear ambition to reach broader and more diverse audiences, the organisation is investing in a more connected, data-led approach to audience growth.

As media agency partner, we are supporting this vision through advanced audience insight, media modelling and performance-led campaign planning across NT Live, NT at Home and Southbank productions. Our role is to ensure media investment works harder — reaching the right audiences at scale while delivering measurable, sustainable growth.

By aligning brand-building activity with accountable performance strategy, we are helping the National Theatre modernise its media ecosystem and strengthen audience engagement across every platform.