Launching a Global Entertainment IP into Live Theatre

The Hunger Games on Stage.

80%

Digital contribution to sales
20%

conversion rate at pre sale, built through a targeted lead generation
+248%

brand uplift from YouTube Campaign

Background

Hunger Games: On Stage marked the first live theatrical adaptation of a globally recognised entertainment franchise. While brand awareness was high, translating global fandom into sustained ticket revenue required a precision-led performance strategy.

Approach

We built a full-funnel growth strategy designed to turn cultural relevance into commercial performance.

Data-Led Media Planning

We identified distinct audience cohorts – from core franchise fans to theatre audiences and premium experience seekers – mapping intent signals and behavioural data to inform targeting and messaging.
Total Search

We optimised organic TikTok content to ensure audience reviews, reactions, and cast content were appearing in the shows’ high volume of search presence across traditional, AI and social search engines
TV without the price tag

We ran a CTV focused campaign on YouTube to elevate a brand made for the big screen, without the need for hefty budgets.