Percival Menswear

From AI Visibility to Measurable Acquisition

+32%

Organic revenue growth in year 1
+51%

Organic revenue growth in year 2
+15%

Organic revenue growth in year 3
405%

Increase in Top 3 Keyword Rankings

AI became a measurable acquisition channel, not just a visibility layer.

Search behaviour was shifting. Percival’s customers were discovering fashion brands not just through Google, but via TikTok, Pinterest, and increasingly through AI tools like ChatGPT – and the brand needed an SEO strategy that could move with them.

Our goal was to grow non-brand visibility and revenue across priority PLPs and PDPs, while evolving Percival’s presence across every surface where their customers search. That meant going beyond traditional SEO – introducing Social SEO, AI search optimisation, and search-driven product intelligence mapped to trends data, all anchored to commercial performance through our total search approach.

Approach

An AI Strategy that Converts

SEO Content Strategy

Built a content and technical foundation targeting high-intent commercial categories: linen suits, knitwear, and seasonal collections. Every piece of content was designed to funnel value toward priority PLPs and drive conversion, not just traffic.
TikTok & Social SEO

Introduced Social SEO as a new strategic pillar, training Percival’s social team and creating search-informed content briefs for TikTok, Instagram, YouTube and Pinterest. Designed to rank within-platform search – turning social into a genuine acquisition channel.
AI Search Optimisation

Secured early access to AI beta platforms ahead of the UK rollout, adapting structured content and editorial to win AI Overviews & citations. Simultaneously tracked and optimised for ChatGPT as an emerging customer discovery channel.
Search-Driven Product Insights

Analysed 1,000s of menswear keywords to identify product gaps, inform inventory decisions, and guide seasonal launches – feeding search intelligence directly into Percival’s product development.

198%

Black Friday Revenue in Year 1
1,640%

AI-attributed revenue YoY
27%

Share of Voice in AI Overviews (2026)

Award Winning SEO Agency

SINE Digital’s SEO consultants have worked closely with Percival Menswear for over three years, transforming its organic visibility in the fashion space through a bespoke SEO strategy built around the brand’s ambitions. Percival continues to set the pace as one of the UKs pioneering fashion brands.

In 2025, SINE Digital won “Most Innovative SEO Campaign” at the UK Search Awards. The win recognised a holistic approach to search that combines traditional SEO with emerging search behaviours, ensuring brands stay visible, relevant and competitive.

“This campaign showed true innovation by blending SEO with social and AI-driven strategies. The use of TikTok and Pinterest alongside traditional SEO demonstrated forward-thinking channel integration and a deep understanding of modern consumer behaviour.” – UK Search Awards 2025 Judge

Won: Most Innovative SEO Campaign

“This is what ‘most innovative’ looks like right now: Social SEO (TikTok/Pinterest) baked into search, pre-launch SGE optimisation to win AI Overviews early, reverse-engineering US Shopping SERPs to inform UK PDPs, and even tracking ChatGPT as a discovery channel. I love this entry!!”– European Search Awards 2025 Judge

Shortlisted: Most Innovative SEO Campaign

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Percival Menswear

+32%

+51%

+15%

405%

AI became a measurable acquisition channel, not just a visibility layer.

Approach

An AI Strategy that Converts

SEO Content Strategy

TikTok & Social SEO

AI Search Optimisation

Search-Driven Product Insights

198%

1,640%

27%

Award Winning SEO Agency

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