Palladium Pantomime

London’s best-loved pantomime, the Palladium Pantomime is the yearly panto at The London Palladium featuring some of the biggest stars in the West End (Julian Clary, Nigel Havers, Dawn French and Jennifer Saunders to name a few).

The Challenge

 Raise Brand Awareness for Palladium Panto in relevant offline media spaces.

The Approach

A condensed 2 week burst of programmatic DOOH spend utilising the celebrity casting.

The Result

An increase in organic search traffic of over 20%.


+ 18%

Search Volume

+ 37%

Meta Performance

+ 36%

The Brief

Build mass brand awareness for the Palladium Pantomime as we approach the opening, using the celebrity casting and serving in relevant offline spaces.

The Process

We added a 2 week long targeted programmatic DOOH campaign into the campaign mix to improve brand awareness. We focused on high theatre indexing areas in and around central London utilising celebrity cast at the front and centre in an animated, disruptive format. 

This campaign was also the very first campaign run between DV360 and Global Outdoor.

The Results

During the time the campaign was live we saw an 18% increase in overall website traffic, with a 20% increase in traffic coming via organic search. We saw a 37% increase in overall search volume for “Palladium Panto” terms and a 36% increase in performance of the same creative in Meta.


“Working with SINE on our campaigns is always joy. The team are collaborative and engaged individuals, with great taste and fine-tuned instincts when it comes to enhancing our campaigns. Their work is always meticulous yet creative, and their knowledge and delivery in the digital space goes above and beyond. They are always a pleasure to have in our workspaces.”

Marketing Manager, Crossroads Pantomimes