BORING ADS ARE COSTING YOU MONEY

We see it all the time. Ads that don’t grab attention, don’t spark emotion, and ultimately don’t deliver results. The truth is, 27% of media spend is wasted on content that fails to engage audiences, meaning brands are losing hundreds of thousands on ineffective creative advertising.

Our latest whitepaper, MEH: The Cost of Dull, explores why so many ads miss the mark and what brands can do to change that. We break down the numbers, the psychology, and the creative strategies that make ads impossible to ignore.

What’s Inside:

  • Why emotion beats information when it comes to grabbing attention
  • The power of humour, storytelling, and cognitive ease in driving engagement
  • How high-arousal emotions can lift view-through rates by 21%
  • The role of personality-driven creative in making your ads more effective

This isn’t just another report. It’s a practical guide to making sure your media budget works harder. Find out how to stop your creative ads getting lost in the noise and download our whitepaper now.

Download the White Paper

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