Royal Opera House

Utilising Media Mix Modelling to future proof The Royal Opera House.

The Challenge

In August 2023, SINE Digital were challenged to increase marketing ROI and reach new audiences.

The Approach

Our recommendations included the introduction of media mix modelling providing real time evaluation of marketing channel performance over time.

The Result

 Insights generated improved marketing investment allocations and transformed the revenue generated by ROH, contributing to securing the future of the organisation.

Total Base Revenue

+ 58%

Revenue From Paid Digital Channels

+ 27%