Rise NY

RISENY is an exciting tourist attraction based in Times Square NYC. The attraction takes you on a virtual tour of NYC through an indoor rollercoaster format, really highlighting the sites of the big apple.

The Challenge

To increase visibility to new users and potential purchasers.

The Approach

Introducing a Demand Generation Campaign.

The Result

An increase in traffic and purchases.


+ 44%


+ 28%


+ 23%

The Brief

Increase our demand on Google in seasonally low search periods, to ultimately drive ticket sales for new customers.

The Process

With RiseNY entering its off-peak season, we launched a demand gen beta across Google to reach audiences higher in the funnel on Google, when we anticipated our conversion campaigns would see a drop in performance (due to lack of tourism in New York & demand.)

The aim of a demand gen campaign is to find new customers across the Google and youtube network and drive demand. Demand Gen placements are integrated across the most visual, entertainment-focused touchpoints Google has to offer — YouTube, YouTube Shorts, Discover and Gmail. 

These products reach over 3 billion monthly users as they stream, scroll and connect, so it presented a great opportunity to test for the RiseNY client as they entered a seasonally low period for sales

The Results

After introducing demand gen into our campaign mix, we saw not only an increase in traffic by 23% but all conversion metrics increase simultaneously, with conversions up 28%, a 44% increase in revenue and 22% increase in ROAS across all our other Google campaigns, looking period on period following a 2 month window.