Tottenham Hotspur Football Club

Insight led omnichannel programmatic DOOH that delivered increased audience reach, traffic and marketing ROI for Tottenham Hotspur.

The Challenge

Improve the impact of digital advertising spend to deliver increased audience reach and drive stadium footfall to match days at Tottenham Hotspur..

The Approach

Use search intelligence data, including location, to create a bespoke DOOH site list to target potential customers with mobile display ads. Overlay with store visit measurement to determine response and refine ad targeting in real time.

The Result

The SINE Digital omni channel approach delivered an 80% reduction in cost per website visit. By combining DOOH with mobile display, we delivered results 133% above the industry CTR benchmark.

Cost Per Visit


DOOH Viewers