The Challenge
In August 2023, SINE Digital were challenged to increase marketing ROI and reach new audiences.
The Approach
Our recommendations included the introduction of media mix modelling providing real time evaluation of marketing channel performance over time.
The Result
Insights generated improved marketing investment allocations and transformed the revenue generated by ROH, contributing to securing the future of the organisation.
Total Base Revenue
+ 58%
Revenue From Paid Digital Channels
+ 27%