The Challenge
Improve the impact of digital advertising spend to deliver increased audience reach and drive stadium footfall to match days at Tottenham Hotspur..
The Approach
Use search intelligence data, including location, to create a bespoke DOOH site list to target potential customers with mobile display ads. Overlay with store visit measurement to determine response and refine ad targeting in real time.
The Result
The SINE Digital omni channel approach delivered an 80% reduction in cost per website visit. By combining DOOH with mobile display, we delivered results 133% above the industry CTR benchmark.
Cost Per Visit
– 80%
DOOH Viewers
0.14%